IP / Copyright Policy

1. OWNERSHIP OF ARTISTIC WORK & DESIGN SOVEREIGNTY

Every masterpiece born at Yutiqaa is a synthesis of ancestral heritage and proprietary innovation.

• Exclusive Design Registry: Yutiqaa maintains a formal registry for all original weave patterns, proprietary color palettes, and structural motifs developed in-house. These designs are protected under the Designs Act, 2000 (India) and international equivalents.
• Technical Scope: Registration pertains specifically to the novel visual configuration, ornamentation, and surface patterns, independent of the garment’s functional utility.
• Artisan Moral Rights: Per the Copyright Act, 1957 (India), Yutiqaa holds all commercial copyrights while legally committing to crediting artisan clusters (e.g., Nuapatna, Sambalpur) to prevent the “erasure” of the creator in the luxury narrative.
• Heritage Motifs & GI Protection: For traditional weaves, Yutiqaa acts as the legal custodian of Geographical Indication (GI) tagged motifs. We reserve the right to initiate legal action against any third party using the “Yutiqaa” name to sell non-authentic, machine-made replicas of these heritage designs.

2. DIGITAL CONTENT & THE “MEDIA & PRESS” PROTOCOL

Visibility for Yutiqaa is intentionally curated to prevent the dilution of our prestige.

• Proprietary Media Assets: All high-resolution cinematography, “Weaver Story” documentaries, studio photography, and digital “Patron Portal” interfaces are the exclusive property of Yutiqaa.
• The Request-Gate Requirement: To maintain brand hygiene, high-resolution assets are stored in a password-protected Press Room. Access is not public.
• Media Vetting Process: Journalists and stylists must submit a formal “Media Access Request.” Permissions are granted only to entities that align with Yutiqaa’s 0.1% brand stature.
• Media Usage Sunset Clause: Authorized partners are granted a non-exclusive license to use brand assets for a period of 12 months from the date of permission. After this period, assets must be deleted or re-authorized to ensure expired collection imagery does not dilute current brand positioning.
• Editorial Authorization: Any authorized use of brand assets must include the mandatory credit: “Copyright © Yutiqaa. Used with permission.”

3. USER-GENERATED CONTENT (UGC) & THE “GALLERY OF PATRONS”

We celebrate our Patrons not as customers, but as the living canvas for our art.

• The Gallery Invite: Patrons who share high-aesthetic content and tag the brand may be invited to the “Gallery of Patrons”—an exclusive, editorial-style digital lookbook.
• Moral Right to Credit: While tagging Yutiqaa grants the brand a marketing license (Ref: T&C), we acknowledge the Moral Right of the Patron to be credited. Yutiqaa commits to providing clear attribution (tagging the Patron’s handle) unless anonymity is requested.
• Status Recognition: Featured Patrons receive Social Recognition and prioritized access to future “Artisan Previews” rather than transactional rewards or discounts.
• Withdrawal of Consent: Patrons may request the removal of their content from the Gallery at any time; Yutiqaa will act to remove such content within 72 hours.
• Curatorial Right: Yutiqaa reserves the absolute right to refuse or remove any UGC that does not meet our “Image Hygiene” or aesthetic standards. 

4. GLOBAL JURISDICTIONAL COMPLIANCE (THE LEGAL SHIELD)

Yutiqaa’s IP is enforced through a multi-national framework:

• India: Full protection under the Copyright Act (1957) for textile designs as “artistic works” and the Designs Act (2000) for novel visual configurations.
• USA: We utilize the Digital Millennium Copyright Act (DMCA) for rapid online takedowns of infringing content. While US law treats clothing as “functional,” we protect our original prints and lace-like weave patterns as “separable artistic elements”. While copyright lasts for 70 years post-mortem, “Design Patents” (their equivalent of design registration) last for 15 years from grant.
• EU & UK: We leverage EUIPO standards and the CDPA (1988). Yutiqaa’s seasonal collections benefit from 3 years of automatic protection as “Unregistered Community Designs,” shielding our limited editions from high-street clones. Unregistered Community Designs” provide protection for 3 years from the date of first disclosure, while “Registered Designs” can last up to 25 years.
• UAE & GCC: We adhere to Federal Decree-Law No. (38). We monitor luxury hubs in the Middle East to prevent the “Pass-off” of counterfeit Yutiqaa Master Boxes.
• Australia: Enforcement via Australian Consumer Law (ACL), which prohibits “misleading conduct” by competitors who might attempt to replicate the Yutiqaa “Trade Dress” or brand aesthetic.
• South East Asia: In hubs like Singapore, we utilize IPOS (Intellectual Property Office of Singapore) standards to protect our high-end packaging and digital interfaces from “look-alike” regional startups.

5. PROHIBITED ACTIONS & ANTI-COUNTERFEITING

• Digital Scraping & AI: We strictly prohibit the use of bots, spiders, or AI models to harvest Yutiqaa weave patterns, “Weaver Stories,” or pricing data.
• Commercial Reproduction: Any attempt to produce “First Copies” or “Inspired-by” products using the Yutiqaa name or specific design blueprints will result in immediate legal escalation.
• Trade Dress Violation: The Master Box, the “Black & Gold” palette, and our specific unboxing ritual are proprietary elements of our “Trade Dress” and are legally protected against imitation.

6. ENFORCEMENT & GLOBAL TAKEDOWN PROTOCOL

• Active Monitoring: Yutiqaa employs digital monitoring tools to scan global marketplaces (Etsy, Instagram, eBay) for unauthorized use of our IP.
• DMCA Designated Agent (US Compliance): To report copyright infringement, please contact our Designated Agent at dmca@yutiqaa.com. (Full details including physical address and phone number are maintained in the US Copyright Office Directory).

Cease & Desist (C&D): Our first response to infringement is a formal C&D notice. If the infringement persists, we proceed with mandatory platform-level takedowns and civil litigation.